Corporate development and partnership strategy for media, entertainment, and consumer businesses.
Deal structuring, negotiation support, and execution.
Background
Fifteen years in corporate development and strategic partnerships, across media, gaming, and independent audio.
- Violet Hour Advisory
- Violet Hour Media An independent podcast network. Eight original shows, 2.4M+ catalog listens, and a team of 20 at its peak, built self-funded. Distribution and monetization partnerships across three networks, and a strategic partnership with Realm Media.
- PlayStation Studios, Sony Interactive Entertainment
- Niantic
- Warner Bros.
- Harvard Business School
- Deloitte
What I do
Deal structuring. Joint venture and studio deal economics: recoupment and interest terms, equity, revenue share, and profit splits.
Royalty and pricing strategy. How creators get paid and how titles get priced are one problem, not two. Move the royalty rate and the catalog economics move with it. I build the pricing and monetization models, quantify how each structure lands on creators and on customers, and set title-level pricing strategy across a catalog.
Franchise and IP strategy. Business case work on recurring IP: what a franchise property demands in capital and operating capacity, and how that compares against a one-off production model.
Partnership execution. Advising on and helping close business terms, and shaping the branding partners run a joint effort under.
How I work
Engagements are scoped and time-boxed, and they end in something you can act on: a model, a term structure, a recommendation you can take to a board or to a counterparty.
You work with me directly. There is no team behind me and nothing gets handed to a junior. That is the point of hiring an advisor rather than a firm.
If you are weighing something and are not sure it is the right size for outside help, write anyway. I will tell you plainly whether I can be useful.
Recent engagement
Client engagements are confidential. Work is described here only in terms of my own deliverables.
Royalty and pricing strategy
A three-month engagement on a global royalty strategy, working across content acquisition, rights, publisher relations, corporate development, finance, and legal.
Delivered: a financial model and accompanying deck recommending three payout tiers for creator royalties and payments.
Credentials
- Harvard MBA
- Sole deal lead on six transactions totaling $250M+ at Niantic
- Selected speaker, South by Southwest (SXSW) 2026: “The Creative Moat”
- Strategy consultant to a legal nonprofit (The Digital Justice Foundation), advising on growth strategy, partnership development, and long-range planning
Contact
For corporate development, partnership strategy, and deal work.
A paragraph is enough: what you are deciding, and by when.
cassie@violethouradvisory.com